using active voice

13 Tips for Writing a Captivating Landing Page

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Like most other copy, writing a captivating landing page takes a lot of effort in order to one-up your competition and gain an advantage. Your job, as a copywriter, is to make this happen. The following 13 tips will help you in your quest… 01. Know Your Target Audience The better you know your readers, … Read more

23 Tips for Writing Top Headlines

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The importance of writing headlines should not be underestimated. Creating a headline that makes an immediate impression on a reader often defines whether or not they read on. There is no standard formula to writing a good headline but there are a number of options that you should consider including for maximum impact in headline … Read more

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