5 Copywriting Techniques to Increase Sales

Following on from our previous article on formulas, “5 Copywriting Formulas that Assist in Driving Conversions” here are another 5 copywriting techniques designed to help with sales: The 4 U’s The birth of the 4 U’s formula is accredited to master copywriter and life coach, Michael Masterson. Designed primarily to write captivating headlines for copy, … Read more

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