small business

5 Effective Ways For Marketing Your Small Business On A Budget

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What comes to mind when you think of the word ‘marketing’? Maybe paid Google or Facebook ads that run into thousands of dollars. Or perhaps SEO to boost your website’s organic reach. Or maybe even a Super Bowl commercial or a billboard in Times Square in New York City. Every business, from a one-person operation … Read more

The Importance of Branding for a Small Business (Plus Tips To Get Started)

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Take a look at your fingerprint.  I’m serious.  You can even smudge some ink on your thumb and place it on paper if you’re feeling particularly adventurous.  Now, look at the curves, swirls, and whorls that make your fingerprint uniquely yours.  A brand works in the same way.  It’s unique. It’s personal. And it’s unmistakable. … Read more

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