Understanding the Power of Content Marketing Hey there, fellow brand builders! In the bustling digital world where everyone’s vying for attention, content marketing is your magic wand. It’s more than just about making noise; it’s about creating meaningful conversations and connections with your audience. When done right, it’s a superhero tactic that increases sales and … Read more
When AI first came onto the digital marketing scene, it typically took the form of writing assistants. This is a far cry from the highly capable, hands-off approach of today’s AI writers. Where AI once blew users away with its intelligence and human-like output, that’s now become an expectation. And where tools like ChatGPT once … Read more
Close to 70% of online experiences start with a search engine. In this article, we are going to take a look at paraphrasing tools and SEO: Pros and Cons So, SEO (search engine optimization) should be a core component of your digital marketing efforts. This is a continuously evolving field, though. Search engines regularly change … Read more
Incorporating long-form into your content marketing strategy can help you boost your search rankings, influence purchasing decisions, increase engagement, build a relationship with your audience, and most importantly, keep them coming back for more. SEO Guru Neil Patel covers only 4000+ word articles on his website neilpatel.com. The result: His blog crossed 100,000 visitors/month within … Read more
Today’s world is evolving at a breakneck pace as new innovations seem to emerge every day. Artificial intelligence is at the forefront of this change. AI is revolutionizing the way people live and work. The emergence of these systems has already changed industries, especially in fields such as finance, manufacturing, retail, medicine, and transportation. One … Read more
Since the launch of OpenAI’s GPT-3 model, AI content tools are popping up all over. One of the biggest questions currently being asked is whether or not AI content can rank well in Google. As the trend continues and more founders and content marketers discover these new powerful AI tools, one needs to identify if … Read more
The life of a full time copywriter is anything but boring. You can be misunderstood at times because you strive for excellence in all that you do and this can sometimes be misinterpreted. You are probably a perfectionist. So what does your life actually entail… ? Always on the Go “As copywriting becomes more and … Read more
Copywriting is the art of strategically using words to convince prospects to buy a product or make use of a service. In other words, it is a very important part of the marketing process in business and, especially in this digital age, encompasses many other facets of marketing too. Here are the Top 10 copywriting tips that I’ve learned to help you to grow your business through the coming year and beyond:-
Without the budgets in place to facilitate a specialised team for content generation, the entrepreneur or another non-specialist often has to fill the role, often finding the task laborious and time-consuming.