Shopping is so often seen as a leisure activity, but it’s so much more than that. It’s a complex process of decision-making that involves the consideration of many different factors. But what are these factors? What influences consumer buying behavior? If you’ve ever been curious about the psychology behind shopping, you’ve come to the right … Read more
With so much information available on the Internet today, it can be difficult to know which sources are reliable. The constantly evolving world of marketing means that keeping up with changing trends can be a challenging task. There are countless blog posts available that claim to offer quick fixes and easy tips and tricks of … Read more
As another year comes to an end, and with the festive season around the corner, businesses start to think about their holiday campaigns. The holidays are a time when people are looking forward to a well-deserved break, and are generally feeling happier and more relaxed. It also means they’re more likely to spend money on … Read more
What comes to mind when you think of the word ‘marketing’? Maybe paid Google or Facebook ads that run into thousands of dollars. Or perhaps SEO to boost your website’s organic reach. Or maybe even a Super Bowl commercial or a billboard in Times Square in New York City. Every business, from a one-person operation … Read more
Take a look at your fingerprint. I’m serious. You can even smudge some ink on your thumb and place it on paper if you’re feeling particularly adventurous. Now, look at the curves, swirls, and whorls that make your fingerprint uniquely yours. A brand works in the same way. It’s unique. It’s personal. And it’s unmistakable. … Read more
Artificial Intelligence (AI) has been around since the 1950s but has only recently been hyped as the next big thing since the dawn of computers and the internet. AI’s quickly becoming the new “it” technology everyone’s talking about. It has the potential to transform the marketing industry and is slowly becoming the new frontier in … Read more
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more
Think of the word combinations “Laurel and Hardy”, “Lock and Key”, “Bread and Butter” and “Up and Down”. Now think of the word “Marketing”. Its obvious partner should be “Content” but is it actually viewed that way?
With current trends moving rapidly towards utilising AI for content generation, questions are being asked about what the future holds for those who earn their livings creating content, and ultimately…