The Ultimate Guide to Long-Form Content (2022)

Incorporating long-form into your content marketing strategy can help you boost your search rankings, influence purchasing decisions, increase engagement, build a relationship with your audience, and most importantly, keep them coming back for more. SEO Guru Neil Patel covers only 4000+ word articles on his website neilpatel.com. The result: His blog crossed 100,000 visitors/month within … Read more

The Differences Between Content Writing and Copywriting

Often, as a start-up, you’ll have one employee designated to carry out full function marketing writing, and you’ll call this person your “copywriter”. Depending on the qualifications and experience of the writer concerned, you may not be filling the copywriting function correctly. So what are the differences between content writing and copywriting? Role In corporate … Read more

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