“Alexa, what’s the weather today?” “Hey Google, show me the route to my nearest Starbucks.” From smart home assistants to self-driving cars, Netflix recommendations to facial recognition software, artificial intelligence (AI) has become ubiquitous in our daily lives. The term was coined in 1956 by John McCarthy at Dartmouth College. Known as the father of … Read more
Artificial intelligence has long been something that has both excited and scared humans for a multitude of reasons. The latest addition to AI’s arsenal of skills is the ability for computers to now generate coherent text about nearly any subject. When OpenAI launched GPT-3, we already knew that GPT-2 content could rank. GPT-3 has a … Read more
Six months into 2020, a buzz emerged across the globe as OpenAI unveiled the latest version of its Generative Pre-trained Transformer, GPT-3, a language model with the ability to produce human-like text on a massive scale. By March 2021, the platform was producing an average of 4.5 billion words daily through OpenAI’s API which offered … Read more
Artificial intelligence is the most trending topic in the world right now, and it’s not hard to see why. Buzzwords such as deep neural networks, machine learning, and natural language processing show up everywhere. The technology is being used to create self-driving cars, filter spam emails, and power digital assistants. All of these things are … Read more
You will find, while browsing, that there are multiple blog posts focusing on trends in the copywriting and content marketing industry. The question is how many of those mentioned are current trends and how many are actually now established norms that are commonplace year-in and year-out? We’ve tried to target those sectors that are growing … Read more
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more
Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.
Without the budgets in place to facilitate a specialised team for content generation, the entrepreneur or another non-specialist often has to fill the role, often finding the task laborious and time-consuming.