driving conversions Archives

5 Copywriting Techniques to Increase Sales

May 12, 2021 by Warren Potter

Following on from our previous article on formulas, “5 Copywriting Formulas that Assist in Driving Conversions” here are another 5 copywriting techniques designed to help with sales: The 4 U’s The birth of the 4 U’s formula is accredited to master copywriter and life coach, Michael Masterson. Designed primarily to write captivating headlines for copy, … Read more

5 Copywriting Formulas that Assist in Driving Conversions

May 5, 2021 by Warren Potter

There are a number of available copywriting formulas that assist in driving conversions. We’ve dealt with a few in previous articles already so let’s look at five others that can also be highly effective. A FOREST No, it’s not connected to The Cure song at all! It is connected to seven elements which, together or … Read more