As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make … Read more
You want your blog introduction to inspire further reading. Your readers want to read further. Use these 15 tips to create a compelling blog introduction that will leave them in no doubt as to why they should! 01. Build a Little Mystery Don’t give away too much about the rest of your article in the … Read more
Following on from our previous article, The Top 20 Copywriting Books of the 20th Century, we’ve now compiled a list of The Top 20 Copywriting Books of the New Millennium. With the advent of AI and content bots, certain of us tend to forget that much knowledge can still be gleaned by more traditional means, … Read more
As a copywriter, you’ve chosen quite an old profession. Evidence shows that the art of copywriting began as far back as 3000 BC. Let’s delve back into the history of copywriting:- 3000 BC: The Egyptian Papyrus of Slave Shem A piece of papyrus was discovered, dating back to the year 3000 BC. This is widely … Read more
The importance of writing headlines should not be underestimated. Creating a headline that makes an immediate impression on a reader often defines whether or not they read on. There is no standard formula to writing a good headline but there are a number of options that you should consider including for maximum impact in headline … Read more
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more
A couple of days ago we announced some new features to ContentBot. Guess what?! Our developers have been burning the candle at both ends to bring you yet more new features. By listening to the feedback of our valued users, we’ve been able to produce some more great new additions, including the following:- Change Tone … Read more
Since the last product update, developers have been busy working to bring you even more new additions at ContentBot. We are striving to listen to you, our valued users, and give you the best value that you can find in AI content generation. Our latest features include:- Bullet Point Expander Generate a paragraph of text … Read more
Without the budgets in place to facilitate a specialised team for content generation, the entrepreneur or another non-specialist often has to fill the role, often finding the task laborious and time-consuming.
With the advent of OpenAI, the growing question in copywriting and marketing circles is whether or not the human writer, copywriter, or even journalist, faces the prospect of becoming obsolete