Understanding the Power of Content Marketing Hey there, fellow brand builders! In the bustling digital world where everyone’s vying for attention, content marketing is your magic wand. It’s more than just about making noise; it’s about creating meaningful conversations and connections with your audience. When done right, it’s a superhero tactic that increases sales and … Read more
In the ever-evolving world of digital marketing, content is king, and its throne room is lead generation. Mastering content marketing isn’t just about crafting pretty words; it’s about strategically using your content to drive quality leads, and ultimately, conversions. Let’s dive into how content marketing can help rev up your lead generation engine and keep … Read more
Content marketing is a crucial (not to mention, technical) part of any marketing strategy. It’s a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. The aim is to attract and retain a clearly defined audience – and, ultimately, to increase sales. Content marketers use this method to drive traffic and … Read more
Content marketing matters. Period. Full stop. Exclamation point! At first, it shocked me to find out that only 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their strategies. While the number may sound high, we believe that this type of long-form content should be incorporated into every … Read more
Whether you’re new to the world of marketing or have been around to witness the volatility for yourself, you’ll know all too well just how hard it is to keep up with the trends. The digital marketing landscape is always changing, constantly evolving and throwing a spanner in the works. It’s up to marketers to … Read more
As I’m sure you’re already aware, content marketing does not consist of a one size fits all process. To find a strategy and plan that works for you, your brand, and your business, be prepared to put in the time and effort. You’re in for a lot of trial and error! If you’re not yet … Read more
As a content marketer, you may not realize it yet, but natural language processing (NLP) has already changed the game. Monster.com ranks it among the top three in-demand skills, and the global NLP market is projected to grow to 43 billion US dollars by 2025. That’s 14 times its size from 2017! This field has … Read more
As technology moves forward at a rapid pace, what took hours to do previously can now be done in a fraction of the time. Writing blog content has become a lot easier to do, especially for those people that are inundated with dynamic tasks, such as founders, entrepreneurs and content marketers. Let’s explore how an … Read more
If you’re a startup looking for a competitive edge, it’s time to consider content marketing. Content marketing can help you grow your startup by attracting new customers and increasing sales volume. It can also help you create a trustworthy, professional image on the web. Content marketing helps you reach potential customers by posting articles, news, … Read more
Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more