Content marketing is a crucial (not to mention, technical) part of any marketing strategy. It’s a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. The aim is to attract and retain a clearly defined audience – and, ultimately, to increase sales. Content marketers use this method to drive traffic and … Read more
Content marketing matters. Period. Full stop. Exclamation point! At first, it shocked me to find out that only 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their strategies. While the number may sound high, we believe that this type of long-form content should be incorporated into every … Read more
Whether you’re new to the world of marketing or have been around to witness the volatility for yourself, you’ll know all too well just how hard it is to keep up with the trends. The digital marketing landscape is always changing, constantly evolving and throwing a spanner in the works. It’s up to marketers to … Read more
As I’m sure you’re already aware, content marketing does not consist of a one size fits all process. To find a strategy and plan that works for you, your brand, and your business, be prepared to put in the time and effort. You’re in for a lot of trial and error! If you’re not yet … Read more
As a content marketer, you may not realize it yet, but natural language processing (NLP) has already changed the game. Monster.com ranks it among the top three in-demand skills, and the global NLP market is projected to grow to 43 billion US dollars by 2025. That’s 14 times its size from 2017! This field has … Read more
As technology moves forward at a rapid pace, what took hours to do previously can now be done in a fraction of the time. Writing blog content has become a lot easier to do, especially for those people that are inundated with dynamic tasks, such as founders, entrepreneurs and content marketers. Let’s explore how an … Read more
If you’re a startup looking for a competitive edge, it’s time to consider content marketing. Content marketing can help you grow your startup by attracting new customers and increasing sales volume. It can also help you create a trustworthy, professional image on the web. Content marketing helps you reach potential customers by posting articles, news, … Read more
Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more
Fact: AI content generation is here to stay. There seems to be a little unease amongst certain copywriters and content marketers regarding this. In fact, a recent poll conducted in a LinkedIn group revealed that 27% of respondents would not even contemplate using an AI content generator. So why go AI? What follows are 17 … Read more
As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make … Read more