branding

The Importance of Branding for a Small Business (Plus Tips To Get Started)

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Take a look at your fingerprint.  I’m serious.  You can even smudge some ink on your thumb and place it on paper if you’re feeling particularly adventurous.  Now, look at the curves, swirls, and whorls that make your fingerprint uniquely yours.  A brand works in the same way.  It’s unique. It’s personal. And it’s unmistakable. … Read more

The History of Copywriting: 13 Key Periods

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As a copywriter, you’ve chosen quite an old profession. Evidence shows that the art of copywriting began as far back as 3000 BC. Let’s delve back into the history of copywriting:- 3000 BC: The Egyptian Papyrus of Slave Shem A piece of papyrus was discovered, dating back to the year 3000 BC. This is widely … Read more

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