aida

The Top 20 Copywriting Books of the New Millennium

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Following on from our previous article, The Top 20 Copywriting Books of the 20th Century, we’ve now compiled a list of The Top 20 Copywriting Books of the New Millennium. With the advent of AI and content bots, certain of us tend to forget that much knowledge can still be gleaned by more traditional means, … Read more

AIDA: The Grand Daddy of Marketing Models

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Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more

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