So, you’re interested in making workflow automation a part of your marketing strategy? Well you’ve come to the right place! (or should we say, page) We’re not surprised to find you here, since 72% of successful companies are already using marketing automation to enhance their strategies. In fact, marketing is currently the largest sector using … Read more
If you had to ask any digital marketer what their greatest skill is, it would be the ability to multitask. Managing an entire marketing strategy is no easy task – in fact, it could be compared to a juggling act. There are deadlines to meet, clients to please, and metrics to measure. Blog posts, social … Read more
As the digital marketing industry continues to grow, many managers and agencies find themselves bending under the pressure. There are trends to stay on top of, numbers to track, and clients to satisfy. Did we mention that this applies to each client’s industry, style and brand? We get it – It’s a LOT to handle! … Read more
If you ask us, a quality marketing strategy is one that spans across multiple channels. Targeting your audience from different angles opens the door for a more “customer-focused” approach. With highly targeted marketing and data driving your decisions, customer satisfaction and retention are just around the corner! When it comes to multichannel marketing, the goal … Read more
Whether you’re new to the digital marketing world or are already familiar with all the ins and outs, I’m sure we can all agree that it’s the route of many headaches. The challenge of trying to navigate the volatile landscape and preferences of audiences is far from an easy task. There’s no one size fits … Read more
The world is undeniably leaning more and more towards digital dependency. It seems that the more the digital social world expands, the more interpersonal social connections taper off. Marketers have noticed this growing divide and are constantly on the search for ways to bridge the gap. They are increasing their use of personalization to connect … Read more
Content marketing matters. Period. Full stop. Exclamation point! At first, it shocked me to find out that only 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their strategies. While the number may sound high, we believe that this type of long-form content should be incorporated into every … Read more
Artificial intelligence, AI writers, content automation, machine learning, natural language processing, algorithms, generative AI, etcetera, etcetera, etcetera. What does it all mean? For starters, it’s a whole lot of technical jargon that seems overwhelming when put altogether, especially if you’re just now hearing about it. However, with tools like ChatGPT and InstructBot taking the marketing … Read more
Whether you’re new to the world of marketing or have been around to witness the volatility for yourself, you’ll know all too well just how hard it is to keep up with the trends. The digital marketing landscape is always changing, constantly evolving and throwing a spanner in the works. It’s up to marketers to … Read more
If you’re involved in the digital world of marketing, then there are a few key concepts you’re already familiar with: Content marketing Copywriting SEO strategy PPC advertising, and Social media marketing (to name a few). For marketing agencies, it’s important to find ways to make sure all these different parts work together like a well … Read more