First thing’s first – We’d like to wish all of our readers a very happy New Year! We’re excited for 2024 and can’t wait to see what it has in store. And what better way to kick off the year than with a new blog post? Better yet – a blog post about what to … Read more
The digital landscape is always changing and evolving. For CMOs, they’re all too aware of this. That’s why they need to constantly be on the lookout for new and innovative ways to elevate their marketing and content strategies. In this blog post, we’re going to take a closer look at the challenges faced by CMOs. … Read more
Content marketing is a crucial (not to mention, technical) part of any marketing strategy. It’s a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. The aim is to attract and retain a clearly defined audience – and, ultimately, to increase sales. Content marketers use this method to drive traffic and … Read more
Every marketer, whether novice or industry expert, has to put their paraphrasing skills to the test at one point or another. For many of us, the first experience is during our school career where we have to learn appropriate referencing techniques for research papers. For those of us in the marketing profession, it’s part of … Read more
Content marketing is an effective tool for driving traffic and improving your E-A-T signals. For many professional digital marketers, optimizing their content according to SEO trends is a challenge. Some make the mistake of not applying these principles at all. But for marketing agencies and managers, its importance is clear and it’s often made a … Read more
AI writers are undeniably useful tools for digital marketers. However, people often make the mistake of relying on this software for content generation in its entirety rather than as an aid to optimize content and ensure quality. AI is best used in conjunction with human effort, not as a replacement for it. It’s not a … Read more
In our previous blog post, we answered some of the most popular questions around the topic of paraphrasing. Is paraphrasing legal? How much can you paraphrase until it’s considered plagiarism? Do you still need to add citations and references when paraphrasing? In this blog post, we’re going to dig a little deeper into a question … Read more
From academic research papers to lifestyle blogs, paraphrasing is an important part of the writing process. To avoid plagiarism and potential legal consequences, it’s important to know the ins and outs of the practice. In this blog post, we address some of the biggest questions around the topic of paraphrasing to give viewers the answers … Read more
If you have any experience with content or copywriting, there’s a good chance you’ve had to practice paraphrasing at one point or another. Authors, markers, and all other writers need to have this skill in their arsenal if they want to produce high-quality pieces. When we try to convey a message to our audiences that’s … Read more
Digital marketing is quickly becoming a sought-after skill by many companies. In every industry, and for every business, marketing plays a key role in success. In many cases, it’s the main contributor. Chief marketing officers are entrusted with some of the most important and challenging tasks in the marketing world. They need to drive customer … Read more