AI writers are undeniably useful tools for digital marketers. However, people often make the mistake of relying on this software for content generation in its entirety rather than as an aid to optimize content and ensure quality. AI is best used in conjunction with human effort, not as a replacement for it. It’s not a … Read more
In our previous blog post, we answered some of the most popular questions around the topic of paraphrasing. Is paraphrasing legal? How much can you paraphrase until it’s considered plagiarism? Do you still need to add citations and references when paraphrasing? In this blog post, we’re going to dig a little deeper into a question … Read more
From academic research papers to lifestyle blogs, paraphrasing is an important part of the writing process. To avoid plagiarism and potential legal consequences, it’s important to know the ins and outs of the practice. In this blog post, we address some of the biggest questions around the topic of paraphrasing to give viewers the answers … Read more
If you have any experience with content or copywriting, there’s a good chance you’ve had to practice paraphrasing at one point or another. Authors, markers, and all other writers need to have this skill in their arsenal if they want to produce high-quality pieces. When we try to convey a message to our audiences that’s … Read more
Digital marketing is quickly becoming a sought-after skill by many companies. In every industry, and for every business, marketing plays a key role in success. In many cases, it’s the main contributor. Chief marketing officers are entrusted with some of the most important and challenging tasks in the marketing world. They need to drive customer … Read more
So, you’re interested in making workflow automation a part of your marketing strategy? Well you’ve come to the right place! (or should we say, page) We’re not surprised to find you here, since 72% of successful companies are already using marketing automation to enhance their strategies. In fact, marketing is currently the largest sector using … Read more
If you had to ask any digital marketer what their greatest skill is, it would be the ability to multitask. Managing an entire marketing strategy is no easy task – in fact, it could be compared to a juggling act. There are deadlines to meet, clients to please, and metrics to measure. Blog posts, social … Read more
As the digital marketing industry continues to grow, many managers and agencies find themselves bending under the pressure. There are trends to stay on top of, numbers to track, and clients to satisfy. Did we mention that this applies to each client’s industry, style and brand? We get it – It’s a LOT to handle! … Read more
If you ask us, a quality marketing strategy is one that spans across multiple channels. Targeting your audience from different angles opens the door for a more “customer-focused” approach. With highly targeted marketing and data driving your decisions, customer satisfaction and retention are just around the corner! When it comes to multichannel marketing, the goal … Read more
Whether you’re new to the digital marketing world or are already familiar with all the ins and outs, I’m sure we can all agree that it’s the route of many headaches. The challenge of trying to navigate the volatile landscape and preferences of audiences is far from an easy task. There’s no one size fits … Read more