As part of an ongoing mission to cater for our users’ needs, we at ContentBot have introduced AI generated long form content features as part of our ever-developing copywriting and content marketing tool. With ContentBot’s Full Blog Posts feature you can now create full blog posts of up to ±2000 words, divided into sections, and … Read more
Writing a great blog post is easy, isn’t it? Throw in a header, slap in some facts, sum it all up and you’re done. Or you can do it the right way… The right way is to write it properly. According to a 2020 survey conducted by Orbit Media on over 1000 bloggers it takes, … Read more
We’ve ranked the Top 20 Writing Blogs according to site ranking, traffic, social engagement and a number of other analytical statistics. The ranking formula itself is complex and results are based only on our interpretation of the same. We visited over 65 blogs and gathered as much data as possible for our analysis. Ranking points … Read more
Updated: 30 June 2021 Creating high quality content on a continual basis is a demanding job. Content marketers are always researching and looking for inspiration around every turn. They need to be aware of the latest trends and be the first to know about the latest in the field of content marketing. There’s no doubt … Read more
Throughout the last two centuries, more and more emphasis has been placed on copywriting and marketing. There has been an array of pathfinders in these related fields, with many of the current crop continuing to forge new ways forward. Here are 20 quotes from renowned copywriters and marketers, both past and present… Stuart H. Britt … Read more
We all like happy endings. Fairytale princesses often have them. Unfortunately we, in the real world, are not as fortunate. The primary reason for this is, although we can envisage the ending, we often don’t know how to get there. In copywriting and marketing, a formula exists that shows us the way. The marketing model, … Read more
The FAB analysis formula is widely utilised in copywriting circles for obvious reasons. Focusing on the product and your target market enables you to educate both your audience and yourself. Product knowledge and user research are essential to this formula’s maximum impact. Correctly applied, the Features-Advantages-Benefits analysis for copywriters is FAB, and not only in … Read more
Bob Bly first presented The Secret of the Four C’s formula in his 2013 book, The Business-to-Business Marketing Handbook. As such, it is one of the newer copywriting formulas but it has made quite an impact in the industry in this short space of time. The Four C’s formula only works well with the proviso … Read more
Updated on 08 June 2021 AIDA: The Grand Daddy of Marketing Models. Developed in 1898 by Elias St. Elmo Lewis, an American businessman, it worked on the premise that generating attention and awareness, maintaining interest, creating desire and taking action would create more door-to-door sales. AIDA fits into 21st Century marketing strategies effectively despite the … Read more
Updated: 28 May 2021 Pain-Agitate-Solution. The three words alone invoke a reaction, don’t they? At a time when digital copy has become even more competitive due to the sensitive state of our World, what better way is there to promote anything than with empathy and through emotion? Commonly going by the acronym PAS, Pain-Agitate-Solution or … Read more