Following on from our previous article, The Top 20 Copywriting Books of the 20th Century, we’ve now compiled a list of The Top 20 Copywriting Books of the New Millennium. With the advent of AI and content bots, certain of us tend to forget that much knowledge can still be gleaned by more traditional means, … Read more
As a copywriter, you’ve chosen quite an old profession. Evidence shows that the art of copywriting began as far back as 3000 BC. Let’s delve back into the history of copywriting:- 3000 BC: The Egyptian Papyrus of Slave Shem A piece of papyrus was discovered, dating back to the year 3000 BC. This is widely … Read more
The importance of writing headlines should not be underestimated. Creating a headline that makes an immediate impression on a reader often defines whether or not they read on. There is no standard formula to writing a good headline but there are a number of options that you should consider including for maximum impact in headline … Read more
(Updated: 27 May 2021) We’ve visited a number of online bookstores and allocated their “star ratings” to over 100 books tied in some way to copywriting. After totalling these ratings, we’ve compiled this list of The Top 20 Copywriting Books of the 20th Century:- 20. Catalog Copy that Sizzles – Herschell Gordon Lewis (1999) “This … Read more
(updated: May 13, 2021) Social media has become a core element in the field of content marketing, and many of the top professionals in the industry have made their presence felt in a larger way than ever before. We’ve decided to look at 25 of the Top Content Marketers on Twitter, with the only inclusion … Read more
The 4P formula for persuasive copywriting is somewhat different to the traditional 4P Marketing formula – Product-Price-Promotion-Place. This version invariably forms part of the “Promotion” segment of the customary one so let’s investigate 4P in more detail… Promise At this stage, your aim is to capture the interest of your audience by drawing attention to … Read more
Dean Rieck devised a simple and painless method to assist copywriters. When using the POWER Copywriting method to create good copy, he suggests incorporating 5 steps to ensure you make the most of your copywriting ability. Step 1: Prepare Good copy provides information. Concentrate on including necessary and relevant information which will assist your audience … Read more
Following on from our previous article on formulas, “5 Copywriting Formulas that Assist in Driving Conversions” here are another 5 copywriting techniques designed to help with sales: The 4 U’s The birth of the 4 U’s formula is accredited to master copywriter and life coach, Michael Masterson. Designed primarily to write captivating headlines for copy, … Read more
There are a number of available copywriting formulas that assist in driving conversions. We’ve dealt with a few in previous articles already so let’s look at five others that can also be highly effective. A FOREST No, it’s not connected to The Cure song at all! It is connected to seven elements which, together or … Read more
In this digital age, advertising and marketing agencies and business are practically popping up on every street corner. Competition is fierce and talented digital marketers, copywriters and content strategists are in demand. There remain a number of very successful older advertising & marketing businesses still in operation. Many of these remain among the forerunners in … Read more