Back in the day (or at least, pre-AI), creating websites and landing pages required a lot more technical knowledge than it does today. These days, it’s more of a challenge to think of a writing or design task that AI can’t streamline and make easier.
Why should landing pages be any different?
In this blog post, we’ll explain the benefits of using AI to generate landing pages and what to look for when choosing a builder to help you get the job done. We’ll also provide pointers on what makes a good landing page. We’ve done the research and testing to bring you a list of the 9 best AI landing page generators for 2024.
Here we go!
What is an AI landing page?
Landing pages on a website are specifically created for marketing purposes. It’s a single, separate page that a person is sent to when they click on the CTA of a campaign. They’re used primarily to drive conversions and increase engagement, and are often said to be the best way to generate high-quality leads.
While we believe that landing pages add value to any website and marketing strategy, they’re not always easy to create. It can be difficult to come up with unique, attention-grabbing content that will make your landing page effective. Running out of time, resources, and creativity are just some of the challenges that a lot of marketers face. Luckily, AI automation can help create detailed, engaging landing pages in seconds.
AI takes the input you provide to generate a landing page that brings your vision to life. If that vision is still a little blurry, you can take it a step further by prompting the generator to come up with ideas for you. If you see one that you like, simply tell the generator to proceed with your choice and create the page. It’s a fast and cost-effective way of achieving an effective landing page that drives those all-important marketing metrics.
Some people may argue that AI is even more effective in capturing leads and driving conversions and engagement. Because AI is driven by data, it has a better understanding of consumer behavior and, as a result, how to target their needs and wants more accurately. By analyzing existing and emerging trends, it can create highly personalized content for each landing page. It then uses algorithms and machine learning to test different elements like headlines, subheadings, images, and CTAs to find the best combinations for achieving the goal at hand.
With this type of technology at their fingertips, marketers can continuously optimize landing pages to drive better results and make adjustments where necessary.
What are the benefits of AI landing pages?
- Time-saving: AI-powered landing page builders can generate pages quickly, saving time on manual design and coding.
- Personalization: AI can analyze user behavior and data across channels to create personalized campaigns and landing pages that are tailored to specific audiences.
- Improved conversions: AI can optimize landing pages for better performance by testing different elements and layouts to maximize conversions.
- Cost-effective: Using AI for landing page generation can be more cost-effective than hiring a designer or developer. Depending on the builder you choose – this feature could be built into your automation tool.
- Data-driven decisions: AI can analyze data and provide insights to help improve landing page performance and make informed decisions.
- Adaptability: Generative AI can continuously learn and adapt based on user interactions, leading to more effective landing pages over time.
- Scalability: AI-powered landing page builders can easily scale to create multiple pages for different campaigns or audiences.
- User-friendly: AI landing page builders often come with user-friendly interfaces, making it easy for marketers of all skill levels to create professional-looking pages.
What to look for in an AI landing page generator
Customization options
Look for an AI landing page builder that offers a wide range of customization options, like the ability to easily edit text, images, colors, and layouts. This allows you to create a landing page that reflects your brand’s unique identity and meets your specific needs.
Ease of use
The AI landing page builder should have a user-friendly interface that makes it easy for marketers with varying skill levels to create and edit landing pages. They shouldn’t need much technical knowledge since the idea is to streamline this process. Drag-and-drop functionality is a big plus, and bonus points are awarded for pre-designed templates for quick and easy page creation.
Integration capabilities
Make sure that the AI landing page builder integrates seamlessly with your existing marketing tools and platforms. That includes email marketing software, CRM systems, and analytics and reporting tools. This will contribute to a smooth workflow and make data sharing between different tools easier.
Analytics and tracking features
AI landing page builders sometimes offer robust analytics and tracking features that allow you to monitor the performance of your landing pages. Look for features such as conversion tracking, heatmaps, A/B testing, and analytics integration to help you optimize your pages for better results. You’ll also be able to keep an eye on what works, what doesn’t, and what could.
Personalization capabilities
Choose an AI landing page builder that offers personalization features. Does it offer dynamic content, behavior-based triggers, and audience segmentation options? Highly personalized landing pages can significantly improve engagement and conversion rates.
Mobile responsiveness
With the majority of web traffic coming from mobile devices, it’s very important for AI landing page builders to create mobile-responsive pages. They have to look and function well on desktops, smartphones, and tablets. It’s best if the builder automatically optimizes your pages for mobile viewing.
Support and training
Consider the level of support and training offered by the AI landing page builder provider. Look for resources such as guides, tutorials, live chat support, and customer service to help you make the most of the platform.
Pricing
Finally, give the pricing structure of the AI landing page builder careful consideration. Make sure that it fits within your budget while giving you the best value for money. Compare the features and capabilities offered by different providers before making a financial commitment.
The top 9 AI landing page generators in 2024
1. Unbounce
As the name Unbounce suggests, this builder aims at reducing a website’s bounce rate. You can create popups and sticky bars with multiple templates to choose from. These pages are all optimized and focused primarily on conversions. You’ll also have access to copywriting tools and a CRO system.
The AI-powered builder allows you to simply answer a few questions about your brand and goals. It then uses your input to make customized suggestions and recommendations.
Key features:
- Users can create popups and sticky bars.
- There are additional AI copywriting tools, though you’ll pay more to access them.
- It offers A/B testing at a higher premium.
- Many customizable templates.
- Integrations available.
- AI-powered builder.
Pros:
- Offers more advanced features for people looking to do more with their landing pages.
- A/B testing is available.
- You can create popups and sticky bars.
- Many third-party options.
- Highly customizable.
- The AI-powered builder significantly speeds up the process.
Cons:
- One of the more expensive tools we came across.
- Somewhat restricted starter plans with conversion limits and no AI copywriting.
- When it comes to the more advanced features, there’s a steeper learning curve.
Pricing:
Free 14 day trial. Paid plans start at $74 per month if billed annually. Access to AI optimization and A/B testing will have you paying $187 per month, making it one of the more expensive tools on the market.
2. ContentBot.ai
We had to put ContentBot second on the list because of its advanced content automation capabilities and value for money.
Beyond AI landing pages, this tool offers marketers a one-stop shop for their automation needs. From idea generation to paraphrasing and translating, it’s the most feature-rich option for people looking to generate landing pages with the help of AI.
The generator produces three output options to choose from, complete with headlines, subheadings, descriptions, features, and benefits. There’s also the option to generate more results if you’re not satisfied with the first attempt. What’s more – You can have a demo of what your page would look like if you select to build the page.
Key features:
- More than just a landing page builder, with a wide variety of AI automations available.
- Built-in translation into many different languages, helping users break into new markets.
- Plagiarism and grammar checks.
- Sentence formatting and tone application.
- Personalized idea recommendations and content generation.
- Offers a landing page demo.
Pros:
- Many advanced features beyond AI landing pages.
- Landing page demo.
- Built-in quality assurance with plagiarism and grammar detectors.
- Third-party integration capabilities.
- Built-in translator.
- SEO-friendly landing pages.
Cons:
- The tool doesn’t offer in-app tracking and analytics to monitor the performance of your landing pages. However, one can take advantage of the integration options.
- It’s more focused on marketing AI automations, so its landing page capabilities aren’t as advanced as some of the other builders.
Pricing:
The demo account offers access to every feature in ContentBot’s wheelhouse for a limited number of characters. They don’t expire, but they don’t renew.
The Starter Plan is an affordable $19 per month. For unlimited access and to really take advantage of what this tool has to offer, there’s the Premium+ Plan for $99 per month.
3. Appy Pie
People may be surprised to see Appy Pie on our list since it’s mainly known for creating sites and apps. It’s becoming more popular for its landing page capabilities, offering many unique templates to choose from. While landing pages may not be their main area of expertise, they still do a pretty good job and have earned a spot on our list. The responsive designs, drag-and-drop functionality, and personalized recommendations make it worth considering.
Key features:
- Build entire websites with automation.
- Option to build a mobile app.
- Drag-and-drop feature.
- Analytics tools.
Pros:
- You have the option to use it to build your entire website, not just landing pages.
- The drag-and-drop feature makes it easy to use.
- Built-in analytics tools.
- You can create landing pages for free.
- Monitor performance with a detailed dashboard.
Cons:
- Again, it’s not focused primarily on landing pages. This makes the features surrounding this need more underwhelming than others.
- Limited customization options.
- While there is a free plan, their hosting costs $36 per month.
Pricing:
Creating a landing page is free.
4. Landingi
Here’s a builder that’s a little more tailored to the needs of digital marketers. Landingi aims for simplicity with its drag-and-drop feature, but this one also allows you to edit images with the help of AI.
Landing pages are optimized for better visibility, with the option to add reusable sections across each creation. Users can also create small websites and popups. The tracking tool helps you keep tabs on important indicators and the 400 customizable layouts and themes add to the appeal.
Key features:
- AI image editor.
- A/B testing.
- Lead capture forms.
- Create microsites and popups.
- Event tracker.
Pros:
- Easy to use drag-and-drop functionality.
- More features for digital marketers.
- A/B testing is available.
- Lead capture forms.
- Event tracking.
Cons:
- You’ll pay more for audit logs and agency partners.
- Limited integrations in comparison to some builders.
- Less effective mobile editor.
Pricing:
The free plan allows for 1 landing page, 3000 credits, and access to over 400 templates. For $24 a month, you can create 10 and 5000 monthly visits.
5. Leadpages
If you’re prone to writer’s block and struggle with generating new ideas, Leadpages has over 200 templates to choose from. The themes are customizable and you can create lead capture forms that suit your needs. The third-party integrations and social media widgets make it a more interactive tool, and the analytics and reporting tools help you keep track of performance.
Like most tools on this list, the builder creates mobile-friendly designs. What sets this tool apart from others is that users can see the previous conversion rates for existing templates – giving you insight into which designs have performed well in the past. You’re able to filter the criteria you’re looking for.
Key features:
- Built-in analytics and tracking tools.
- Create lead capture forms.
- Social media widgets.
- A/B testing.
- Conversion-focused templates.
Pros:
- Over 200 predesigned templates.
- Unlimited traffic and leads (some tools limit the number of conversions).
- Tracking tools.
- Lead capture forms.
- Simple interface that’s beginner-friendly.
Cons:
- Lacks flexibility with limited integration options.
- Fewer customization options than other tools on this list.
- The starter plans are more limited (the starter plan is restricted to 5 landing pages).
Pricing:
14 day free trial. Pricing starts at a reasonable $37 per month. For unlimited landing pages and a blog, the Pro bundle is $74 per month.
6. Framer
Another tool that’s more focused on building websites – Framer also offers customizable landing pages. It may not offer as many personalized options as other tools we’ve listed, but the built-in SEO features and translator earned it a place in our top 9. There’s also an in-house content management system (CMS), with a focus leaning more towards creating an interactive user experience. If you’re more focused on localized searches and are looking for an affordable approach to landing pages, this may be a good choice for you.
Key features:
- Built-in translator.
- SEO-friendly landing pages.
- Collaboration features for teams.
- Built-in CMS tool.
- Website builder.
Pros:
- Advanced design and prototyping capabilities.
- Customizable design elements and interactions.
- Integration with popular design and development tools.
- Responsive design for different screen sizes.
- Collaboration features for team projects.
Cons:
- Steeper learning curve compared to some other design tools.
- No built-in analytics and tracking features.
- External integrations may be needed for certain functions.
- A paid subscription is required for full access to features and collaboration options.
Pricing:
A limited free plan is available. Pricing starts at $5 per month.
7. Instapage
This feature-rich tool is on many users’ radars and has some impressive reviews. Instapage is more customizable and offers a wide variety of themes to choose from. It’s also one of the best tools for agencies or businesses looking for seamless collaboration across teams and departments. The third-party integrations support this further. A/B testing is also available for higher-paying users.
Key features:
- Drag-and-drop functionality.
- Easy team collaboration.
- Heat maps for engagement tracking.
- Highly customizable themes, though you pay more for this.
- A/B testing.
Pros:
- Super easy to use.
- Team collaboration options.
- A/B testing is available at higher premiums.
- Tracking tools.
Cons:
- Customization is limited depending on your chosen plan.
- You’ll pay more for access to A/B testing.
Pricing:
14 day free trial. The Create bundle is available at $79 per month. The Optimize plan is $159 per month and will grant you access to A/B testing, scheduling, and forms.
8. Sitekick
For its landing pages, Sitekick uses ChatGPT to generate text and Dalle-3 for unique and original AI images. Some say it’s one of the easiest builders to use and the quality is good for the price tag, though there’s no free trial to test it out before committing. There are a few plans to choose from, catering to businesses of different sizes.
It’s important to note that this builder doesn’t offer A/B testing or SEO tools. You may say this is one of the more basic builders that leaves the user wanting more.
Key features:
- Create original images with Dalle.
- Some analytics and tracking capabilities.
- Third-party integration.
- Generate text with ChatGPT.
Pros:
- One of the more user-friendly builders out there.
- Generate unique AI images.
- Analytics.
- Customization.
Cons:
- No SEO features.
- No A/B testing.
- Limited collaboration options.
- More of a simple tool with subpar performance and features.
Pricing:
There’s no free trial to first test the waters with this builder. You’ll have to dive into the deep end for $20 a month. You’re then permitted one website hosting, but unlimited website generations.
9. Wix
When people hear about Wix, they tend to associate more with website creation. The AI website builder offers SEO-friendly landing pages that make it easier for users to rank on search engines. The drag-and-drop feature and mobile-friendly prove that this builder is focused on a user-friendly experience. It’s more customizable, but if your main focus is on digital marketing, this tool may prove a little underwhelming.
Key features:
- AI-powered website builder for an all-in-one tool.
- Built-in SEO features.
- Drag-and-drop functionality.
- A few built-in marketing tools.
- Personalized recommendations.
Pros:
- SEO-friendly designs.
- Easy to use.
- More customizable than some.
Cons:
- While some are included, the digital marketing tools are limited.
- The builder is more focused on website creation rather than landing pages, making this feature more lackluster than others.
- While you can customize certain features, control over the overall layout and sections is limited.
Pricing:
Starting at $17 per month, this builder is a more affordable option for users with smaller budgets. If you’re new to building websites and landing pages – this builder will help you do both.
Final thoughts
All marketers know the important role that landing pages play in driving conversions. They’re a way to optimize CTAs and tailor certain aspects of your website to your marketing objectives. The question isn’t should you create landing pages – it’s how you’ll create them
Are you looking for a more rounded automation tool that can generate more than just landing pages like ContentBot?
Are you looking for a simple, free, straight-shooter like Appy Pie?
Are you a new developer or owner looking to create a website and landing pages on a central platform like Wix?
There are many landing page builders to choose from. Make sure to carefully consider our list of what to look for in a quality tool and we’re sure you’ll find a suitable partner from these 9 top runners.
What landing page builder do you use? What was your experience like with it? Let us know in the comments!
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