The world is undeniably leaning more and more towards digital dependency. It seems that the more the digital social world expands, the more interpersonal social connections taper off. Marketers have noticed this growing divide and are constantly on the search for ways to bridge the gap. They are increasing their use of personalization to connect … Read more
Content marketing matters. Period. Full stop. Exclamation point! At first, it shocked me to find out that only 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their strategies. While the number may sound high, we believe that this type of long-form content should be incorporated into every … Read more
Artificial intelligence, AI writers, content automation, machine learning, natural language processing, algorithms, generative AI, etcetera, etcetera, etcetera. What does it all mean? For starters, it’s a whole lot of technical jargon that seems overwhelming when put altogether, especially if you’re just now hearing about it. However, with tools like ChatGPT and InstructBot taking the marketing … Read more
Whether you’re new to the world of marketing or have been around to witness the volatility for yourself, you’ll know all too well just how hard it is to keep up with the trends. The digital marketing landscape is always changing, constantly evolving and throwing a spanner in the works. It’s up to marketers to … Read more
If you’re involved in the digital world of marketing, then there are a few key concepts you’re already familiar with: Content marketing Copywriting SEO strategy PPC advertising, and Social media marketing (to name a few). For marketing agencies, it’s important to find ways to make sure all these different parts work together like a well … Read more
As I’m sure you’re already aware, content marketing does not consist of a one size fits all process. To find a strategy and plan that works for you, your brand, and your business, be prepared to put in the time and effort. You’re in for a lot of trial and error! If you’re not yet … Read more
For all marketers, regardless of backgrounds and statuses, artificial intelligence is not new news. With platforms like ChatGPT being the talk of pretty much every town, it’s hard to ignore the rising interest in these technologies. And yet, many people are still hesitant to adopt them and make them part of their marketing strategies. We … Read more
Landing pages are undeniably one of the most important features of a website’s design. If you’re here, then you’re having trouble figuring out how to create an effective landing page. Whether that’s because you need more information on the topic, or because you’re not particularly tech-savvy, we’ve got you covered! What is a Landing Page? … Read more
As marketers, we all wish that we could read the minds of our audiences. Well, I’m here to tell you that AI content automation insights are the next best thing. It involves using data obtained from customers based on their previous experiences and behaviors as the basis of your marketing strategy. With access to this … Read more
Digital marketing; the way that organizations advertise their products and services online. It sounds straightforward at first, but in actuality, it’s anything but. The fierce, growing competition makes fighting for the viewer’s attention that much more of a challenge. When it comes to developing a new marketing strategy or campaign, there are multiple factors that … Read more