The life of a full time copywriter is anything but boring. You can be misunderstood at times because you strive for excellence in all that you do and this can sometimes be misinterpreted. You are probably a perfectionist. So what does your life actually entail… ? Always on the Go “As copywriting becomes more and … Read more
With the advent of Covid-19, thousands of people have to fit into our new world without any prior experience. Unemployment, or the loss of a customer base, as businesses floundered has become commonplace. As such, many have to find a new means of generating income. With face-to-face interaction minimal, we’ve needed to learn how to … Read more
Often, as a start-up, you’ll have one employee designated to carry out full function marketing writing, and you’ll call this person your “copywriter”. Depending on the qualifications and experience of the writer concerned, you may not be filling the copywriting function correctly. So what are the differences between content writing and copywriting? Role In corporate … Read more
It is difficult keeping up with the fast pace of change in the business and marketing world. As a result, many enterprises are reaching a point where a decision on how they want to show themselves to the public needs making. To aid with this, here are some reasons why focusing on copywriting can benefit your business.
Copywriting is the art of strategically using words to convince prospects to buy a product or make use of a service. In other words, it is a very important part of the marketing process in business and, especially in this digital age, encompasses many other facets of marketing too. Here are the Top 10 copywriting tips that I’ve learned to help you to grow your business through the coming year and beyond:-
Of the over 3 billion internet users worldwide, only around a quarter are native English speakers. That equates to a total of approximately 225 million people who could, potentially, not read your blog or view your adverts based on language alone. Clearly this figure is largely inflated as many of those do speak, read and understand English, but it is none-the-less food for thought.
Think of the word combinations “Laurel and Hardy”, “Lock and Key”, “Bread and Butter” and “Up and Down”. Now think of the word “Marketing”. Its obvious partner should be “Content” but is it actually viewed that way?
Without the budgets in place to facilitate a specialised team for content generation, the entrepreneur or another non-specialist often has to fill the role, often finding the task laborious and time-consuming.
With current trends moving rapidly towards utilising AI for content generation, questions are being asked about what the future holds for those who earn their livings creating content, and ultimately…
With the advent of OpenAI, the growing question in copywriting and marketing circles is whether or not the human writer, copywriter, or even journalist, faces the prospect of becoming obsolete