It’s fun to play with words. Certain songs have links to the copywriting profession, albeit tenuous ones. We’ve found a way to link some song titles and certain lyrics in the songs themselves in order to form The Top 15 Songs for Copywriters: a writing countdown to take the edge off during or after your … Read more
Updated: 30 June 2021 When COVID-19 forced agencies all over the world to send their copywriters home to work virtually, remote copywriting experienced a big moment. Whether you are one of the many freelancers (or now, agency copywriters) already working remotely or are possibly weighing up the options of searching for a remote job, you … Read more
It has been 22 years since the Australian film director, Baz Luhrmann, released his spoken-word single “Everybody’s Free (To Wear Sunscreen)”. Since then the track has become a self-help mantra for thousands of people worldwide. The point being made by bringing up this song in an article about productivity will be clearly evident when you … Read more
There’s a lot more to writing copy in the world of freelance copywriting. Any one of those successful freelance copywriters will tell you that it doesn’t start as a life of luxurious comfort, nor is it plain sailing. With freelancing comes the added stress of running a business and, even when you’re in a position … Read more
As copywriters we write a lot! At times it’s great to be able to leave the keyboard alone for a while in order to settle back and rest our fingers and eyes a little. Keeping up with the latest tips and tricks, or industry trends, for a while using another of our senses can make … Read more
They may have passed on but their legacies remain an example for those of us who’ve followed. Here are 17 pieces of advice from departed content marketers – dead copywriters do tell tales! John Emory Powers (1837-1919) “The first thing one must do to succeed in advertising is to have the attention of the reader. … Read more
Blogging is an industry all on its own. Gone are those days when blogging was a pastime for stay-at-home moms or a way for your kid brother to share the best game moves with his buddies. At the beginning of 2021 there were over 600 million blogs on the internet, with an average of 6.91 … Read more
You want your blog introduction to inspire further reading. Your readers want to read further. Use these 15 tips to create a compelling blog introduction that will leave them in no doubt as to why they should! 01. Build a Little Mystery Don’t give away too much about the rest of your article in the … Read more
Following on from our previous article, The Top 20 Copywriting Books of the 20th Century, we’ve now compiled a list of The Top 20 Copywriting Books of the New Millennium. With the advent of AI and content bots, certain of us tend to forget that much knowledge can still be gleaned by more traditional means, … Read more
As a copywriter, you’ve chosen quite an old profession. Evidence shows that the art of copywriting began as far back as 3000 BC. Let’s delve back into the history of copywriting:- 3000 BC: The Egyptian Papyrus of Slave Shem A piece of papyrus was discovered, dating back to the year 3000 BC. This is widely … Read more