Scripting a podcast tests creativity to the maximum, especially if it’s not your own. There are numerous factors to take into account when writing a podcast script that maintains and grows listeners. Here are some tips to consider in order to ensure your text will transfer into voice in a way that improve your audience … Read more
There have been some legendary advertising slogans throughout history, so to whittle them down to a mere thirteen is an impossible task. I have selected some of those that I find the most memorable to share with you:- 01. Nike – “Just Do It” Nike’s immediately-recognisable slogan was conceived by Dan Wieden, co-founder of a … Read more
Multi-channel content marketing takes place across a number of different platforms, primarily to further extend your reach and awareness of your brand. By focusing on the varied platforms themselves, you can deliver a unified brand message. Let’s investigate multi-channel content marketing in more detail:- Why Consider Multi-Channel Content Marketing? A 2014 survey conducted into multi-channel … Read more
Video content is trending in the copywriting world right now, and numerous copywriters are making the most of this. In this article I will feature 13 Top YouTubers for Copywriters whose videos display valuable content that features prominently on YouTube. 01. Neville Medhora – Kopywriting Kourse Neville Medhora is the host of the Kopywriting Kourse … Read more
Fact: AI content generation is here to stay. There seems to be a little unease amongst certain copywriters and content marketers regarding this. In fact, a recent poll conducted in a LinkedIn group revealed that 27% of respondents would not even contemplate using an AI content generator. So why go AI? What follows are 17 … Read more
I’m not funny. Whenever I try stand-up comedy I end up sitting down. The simple truth is that you don’t need to be funny to write humorous content… and that’s no joke! So why would you want to produce humorous content anyway? What benefits would it provide? And how would you go about doing it? … Read more
You will find, while browsing, that there are multiple blog posts focusing on trends in the copywriting and content marketing industry. The question is how many of those mentioned are current trends and how many are actually now established norms that are commonplace year-in and year-out? We’ve tried to target those sectors that are growing … Read more
So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more
With over 350 million daily users, Twitter has become a marketing haven for businesses worldwide. Productive insights into this marketing art form can really assist in creating success. Here are 22 tips that will help you to tweet more effectively:- 01. Use 100 Characters or Less Statistics show that shorter tweets achieve more. Using 100 … Read more
Copywriting is an increasingly competitive industry and, when you get that interview scheduled, it is important that you are as prepared as you can be. Here is a list of 42 potential interview questions and tips for copywriting candidates. Q01: How Would You Describe Your Writing? Everybody has a personal style. It’s up to you … Read more