Proofreading is the last line of defence against imperfect content. For writing professionals who profess to take pride in the work they publish, not carrying out extensive proofreading is akin to a racing driver taking part in competition without a steering wheel, or a concert performer walking out on stage without a microphone. Let’s investigate … Read more
If you’re a startup looking for a competitive edge, it’s time to consider content marketing. Content marketing can help you grow your startup by attracting new customers and increasing sales volume. It can also help you create a trustworthy, professional image on the web. Content marketing helps you reach potential customers by posting articles, news, … Read more
Updated: 12 July 2021 For decades female copywriters and content marketers drew the short straw when it came to gender ratios in the industry. This tide appears to be turning, with women occupying 52.5 percent of employed positions in the advertising, public relations and related services industry in the US during 2020. Many more top … Read more
Plagiarism has been around since a few decades after the death of Christ. In modern times it is unlikely to disappear either. The wealth of information online encourages those looking for instant gratification instead of generating their own original words of substance. What follows are 15 examples of plagiarism throughout history:- 01. Fidentinus The first … Read more
I was wondering whether to write this article now or to leave it for later? Fortunately my research prompted further immediate action. Here are 35 tips to stop procrastinating and write productively… 01. Identify and Admit Your Procrastination The initial step needed for you to begin to eliminate procrastination is to identify and admit that … Read more
The dreaded block! As writers we’ve all been through it. It’s a regular part of most of our lives and we’ve probably come up with ways of combatting it when it rears its ugly head. Some of the time. In case you still need a little help, here are 21 suggestions on how to eliminate … Read more
There is so much to know if you want to be the best that you can be. And even when you think you’ve reached the pinnacle of your career, you will find that you won’t stop learning. The world is constantly evolving; new technologies are surfacing and your audiences are forever changing too. While tried … Read more
Quotes can keep you smiling while still touching a nerve with the truth. Here are 20 funny quotes connected to copywriting:- 01. “I get a lot of letters from people. They say: “I want to be a writer. What should I do?” I tell them to stop writing to me and get on with it.” … Read more
Psychology is a scientific branch that you should consider utilising for your copy. Getting into your audience’s minds assists with their response to your words and prompts a call-to-action. Here are 11 psychological techniques you can use when applying science to copywriting: 01. Illusory Truth Effect This effect is one you can use to circumvent … Read more
Like most other copy, writing a captivating landing page takes a lot of effort in order to one-up your competition and gain an advantage. Your job, as a copywriter, is to make this happen. The following 13 tips will help you in your quest… 01. Know Your Target Audience The better you know your readers, … Read more