Warren Potter 
Dean Rieck devised a simple and painless method to assist copywriters. When using the POWER Copywriting method to create good copy, he suggests incorporating 5 steps to ensure you make the most of your copywriting ability. Step 1: Prepare Good copy provides information. Concentrate on including necessary and relevant information which will assist your audience … Read more
Following on from our previous article on formulas, “5 Copywriting Formulas that Assist in Driving Conversions” here are another 5 copywriting techniques designed to help with sales: The 4 U’s The birth of the 4 U’s formula is accredited to master copywriter and life coach, Michael Masterson. Designed primarily to write captivating headlines for copy, … Read more
There are a number of available copywriting formulas that assist in driving conversions. We’ve dealt with a few in previous articles already so let’s look at five others that can also be highly effective. A FOREST No, it’s not connected to The Cure song at all! It is connected to seven elements which, together or … Read more
In this digital age, advertising and marketing agencies and business are practically popping up on every street corner. Competition is fierce and talented digital marketers, copywriters and content strategists are in demand. There remain a number of very successful older advertising & marketing businesses still in operation. Many of these remain among the forerunners in … Read more
As part of an ongoing mission to cater for our users’ needs, we at ContentBot have introduced AI generated long form content features as part of our ever-developing copywriting and content marketing tool. With ContentBot’s Full Blog Posts feature you can now create full blog posts of up to ±2000 words, divided into sections, and … Read more
Writing a great blog post is easy, isn’t it? Throw in a header, slap in some facts, sum it all up and you’re done. Or you can do it the right way… The right way is to write it properly. According to a 2020 survey conducted by Orbit Media on over 1000 bloggers it takes, … Read more
We’ve ranked the Top 20 Writing Blogs according to site ranking, traffic, social engagement and a number of other analytical statistics. The ranking formula itself is complex and results are based only on our interpretation of the same. We visited over 65 blogs and gathered as much data as possible for our analysis. Ranking points … Read more
Throughout the last two centuries, more and more emphasis has been placed on copywriting and marketing. There has been an array of pathfinders in these related fields, with many of the current crop continuing to forge new ways forward. Here are 20 quotes from renowned copywriters and marketers, both past and present… Stuart H. Britt … Read more
We all like happy endings. Fairytale princesses often have them. Unfortunately we, in the real world, are not as fortunate. The primary reason for this is, although we can envisage the ending, we often don’t know how to get there. In copywriting and marketing, a formula exists that shows us the way. The marketing model, … Read more
The FAB analysis formula is widely utilised in copywriting circles for obvious reasons. Focusing on the product and your target market enables you to educate both your audience and yourself. Product knowledge and user research are essential to this formula’s maximum impact. Correctly applied, the Features-Advantages-Benefits analysis for copywriters is FAB, and not only in … Read more