Warren Potter 
Fact: AI content generation is here to stay. There seems to be a little unease amongst certain copywriters and content marketers regarding this. In fact, a recent poll conducted in a LinkedIn group revealed that 27% of respondents would not even contemplate using an AI content generator. So why go AI? What follows are 17 … Read more
I’m not funny. Whenever I try stand-up comedy I end up sitting down. The simple truth is that you don’t need to be funny to write humorous content… and that’s no joke! So why would you want to produce humorous content anyway? What benefits would it provide? And how would you go about doing it? … Read more
You will find, while browsing, that there are multiple blog posts focusing on trends in the copywriting and content marketing industry. The question is how many of those mentioned are current trends and how many are actually now established norms that are commonplace year-in and year-out? We’ve tried to target those sectors that are growing … Read more
So you can write. You are empathetic, adept at storytelling and personalized content, and can generate 3000+ words a day. You have a persuasive edge that drives conversions. That’s all brilliant! But how much do you research? Research: the most important skill in a copywriter’s arsenal. Being a whizz at everything else will not make … Read more
With over 350 million daily users, Twitter has become a marketing haven for businesses worldwide. Productive insights into this marketing art form can really assist in creating success. Here are 22 tips that will help you to tweet more effectively:- 01. Use 100 Characters or Less Statistics show that shorter tweets achieve more. Using 100 … Read more
Copywriting is an increasingly competitive industry and, when you get that interview scheduled, it is important that you are as prepared as you can be. Here is a list of 42 potential interview questions and tips for copywriting candidates. Q01: How Would You Describe Your Writing? Everybody has a personal style. It’s up to you … Read more
It’s fun to play with words. Certain songs have links to the copywriting profession, albeit tenuous ones. We’ve found a way to link some song titles and certain lyrics in the songs themselves in order to form The Top 15 Songs for Copywriters: a writing countdown to take the edge off during or after your … Read more
Updated: 30 June 2021 When COVID-19 forced agencies all over the world to send their copywriters home to work virtually, remote copywriting experienced a big moment. Whether you are one of the many freelancers (or now, agency copywriters) already working remotely or are possibly weighing up the options of searching for a remote job, you … Read more
It has been 22 years since the Australian film director, Baz Luhrmann, released his spoken-word single “Everybody’s Free (To Wear Sunscreen)”. Since then the track has become a self-help mantra for thousands of people worldwide. The point being made by bringing up this song in an article about productivity will be clearly evident when you … Read more
There’s a lot more to writing copy in the world of freelance copywriting. Any one of those successful freelance copywriters will tell you that it doesn’t start as a life of luxurious comfort, nor is it plain sailing. With freelancing comes the added stress of running a business and, even when you’re in a position … Read more