Warren Potter 
For almost 300 years, books have been the primary means of gathering and sharing information. They were the way that people learned, shared stories, and spent their free time, but has their time come and gone? The technological age has introduced a new way to read that has redefined how we think about books. In … Read more
In the early days of the internet, information flowed more freely than ever before. The first blogs and social networks were created almost exclusively based on text. Those early pages set the tone for digital media as we know it today. Web pages have now evolved into something completely different, considering the amount of data … Read more
Enforced changes to our world have dictated how business is now being conducted. Greater emphasis is being placed on setting up remote offices, carrying out remote business meetings and, in many cases, making use of entirely virtual workspaces. With these changes, a number of you may be experiencing working life in physical solitude for the … Read more
Many of you are now experiencing what it’s like to work remotely. I know I am. The lack of office noise and the odd chirp from a co-worker gets to you at times, doesn’t it? Loneliness carries an increased risk of depression, anxiety, and other mental health issues. Besides that, a 75-year study of 724 … Read more
An outstanding portfolio is a necessity in the writing profession today. Creative competition is at an all-time high and talent alone will not confirm that you make the grade. Here’s some advice on how to build an exceptional writing portfolio:- Include your best work Include work you believe is best when applying for specific projects … Read more
Writing persuasive advertising copy is an art. Research should be done into the right type of copy suitable for your enterprise. Before you go about incorporating copywriting into your startup, decide whether you have the skills to carry it out yourself or to consider hiring a professional copywriter. Hiring the right copywriter Copywriters are writing … Read more
It may seem frightening not being able to rely on an editor for your content. It shouldn’t be. As long as you understand your process and implement the right checks, you will be just fine. Here are some helpful hacks for would-be self-editors:- Be Attentive When Writing Your First Draft Pay attention to what you’re … Read more
Proofreading is the last line of defence against imperfect content. For writing professionals who profess to take pride in the work they publish, not carrying out extensive proofreading is akin to a racing driver taking part in competition without a steering wheel, or a concert performer walking out on stage without a microphone. Let’s investigate … Read more
Updated: 12 July 2021 For decades female copywriters and content marketers drew the short straw when it came to gender ratios in the industry. This tide appears to be turning, with women occupying 52.5 percent of employed positions in the advertising, public relations and related services industry in the US during 2020. Many more top … Read more
Plagiarism has been around since a few decades after the death of Christ. In modern times it is unlikely to disappear either. The wealth of information online encourages those looking for instant gratification instead of generating their own original words of substance. What follows are 15 examples of plagiarism throughout history:- 01. Fidentinus The first … Read more