Lauren Meyer 
With how rapidly artificial intelligence is advancing, it comes as no surprise that it’s finding its way into almost every industry around the world. From the restaurant and food industry to fashion and e-commerce, this technology is here to stay. The global AI market is expected to hit new heights in the years to come, … Read more
Is keyword research still important for SEO? Let us put it this way… YES! To understand the importance of keyword research, we first need to understand the role of SEO in digital marketing. Search Engine Optimization (SEO) is the process of enhancing content in a way that improves your chances of ranking on search engine … Read more
When AI first came onto the digital marketing scene, it typically took the form of writing assistants. This is a far cry from the highly capable, hands-off approach of today’s AI writers. Where AI once blew users away with its intelligence and human-like output, that’s now become an expectation. And where tools like ChatGPT once … Read more
Whether you’re new to the idea of AI integrating with marketing strategies or have been implementing it for some time, this blog post is not one to miss. If you haven’t considered using AI to elevate your marketing strategy, this is your sign to give it a second thought. With over 75% of marketers now … Read more
First thing’s first – We’d like to wish all of our readers a very happy New Year! We’re excited for 2024 and can’t wait to see what it has in store. And what better way to kick off the year than with a new blog post? Better yet – a blog post about what to … Read more
The digital landscape is always changing and evolving. For CMOs, they’re all too aware of this. That’s why they need to constantly be on the lookout for new and innovative ways to elevate their marketing and content strategies. In this blog post, we’re going to take a closer look at the challenges faced by CMOs. … Read more
Content marketing is a crucial (not to mention, technical) part of any marketing strategy. It’s a strategic approach that focuses on creating and distributing valuable, relevant, and consistent content. The aim is to attract and retain a clearly defined audience – and, ultimately, to increase sales. Content marketers use this method to drive traffic and … Read more
Every marketer, whether novice or industry expert, has to put their paraphrasing skills to the test at one point or another. For many of us, the first experience is during our school career where we have to learn appropriate referencing techniques for research papers. For those of us in the marketing profession, it’s part of … Read more
Content marketing is an effective tool for driving traffic and improving your E-A-T signals. For many professional digital marketers, optimizing their content according to SEO trends is a challenge. Some make the mistake of not applying these principles at all. But for marketing agencies and managers, its importance is clear and it’s often made a … Read more
AI writers are undeniably useful tools for digital marketers. However, people often make the mistake of relying on this software for content generation in its entirety rather than as an aid to optimize content and ensure quality. AI is best used in conjunction with human effort, not as a replacement for it. It’s not a … Read more